An independent, not-for-profit group dedicated to rigorous research, accountability, and the relentless pursuit of truth across corporate, environmental, and societal domains.
"The truth is not always comfortable, but it is always necessary."
— Pursuit Truth
Who We Are
Pursuit Truth is a not-for-profit group which aims to pursue the truth. We operate as an independent platform free from commercial or political influence, committed to evidence-based analysis and open dialogue.
Our work spans corporate accountability, environmental integrity, and philosophical inquiry — challenging narratives that obscure reality and bringing rigorous scrutiny to claims made in public, academic, and corporate spheres.
We believe that access to the truth is a public good, and we make our research freely available to all who seek it.
Explore Our WorkWhat We Do
We pursue truth across three interconnected domains that shape how societies understand themselves and the world around them.
Scrutinising corporate claims against measurable outcomes. We examine the gap between stated commitments and actual business practices, particularly in sustainability and ESG reporting.
Investigating greenwashing — deceptive sustainability claims — and their real-world impact on markets, regulation, and public trust. We apply quantitative indices to measure corporate authenticity.
Exploring timeless frameworks for understanding truth, reasoning, and knowledge. From classical logic to Eastern philosophical traditions, we situate modern questions within enduring intellectual contexts.
Latest Work
Our findings are published openly. Below are recent research outputs from Pursuit Truth.
Using a Greenwashing Index — defined as the gap between ESG scores and media controversies — our research reveals that deceptive sustainability claims can actually correlate with higher profitability in large firms, posing a systemic challenge to market-based accountability mechanisms.
Read the Paper →An exploration of the classical Eight Trigrams (Bāguà) as a logical and philosophical framework — examining its relevance as a structured system of reasoning applicable to contemporary truth-seeking methodologies.
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We welcome inquiries from researchers, journalists, and members of the public who share our commitment to honest inquiry.
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